AM1150 Newscentre - Soles4Souls campaign launched in Kelowna

Kelowna residents can put their heart and soul into a shoe campaign aimed helping the less priviledged on a worldwide scale. Roy's Shoes has launched it's Soles4Souls campaign is running April 6th through the 30th, with a goal of collecting 100,000 pairs of showes in 25 days.

The man behind the campaign, Jim Belshaw says Kelowna Sunrise Rotary Club is taking it one step further. "Kelowna Sunrise Rotary Club's goal is a million shoes in five years." Belshaw says he gets behind the Soles$Souls campaign, because he can. "

After I saw what happened in Haiti last year, that's what sparked this, and I saw what the Soles4Souls fella in nashville did for people in South East Asia, I thought, man, they're gonna need lots of help.

That's when I jumped on board." 20 per cent of the collection will be distributed to local social agencies. The rest will go to such places as Haiti, Japan and Peru. Last year, Belshaw collected 40,000 pairs of shoes.

 For a list of drop off locations, visit

 Hayley Cooper - Kelowna

Jim Belshaw
Roy's Shoes, Boots and Repair
1627 Ellis Street
Kelowna, BC
V1Y 2A8